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- catalog abstract ""Reaching the Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of "connected" personal electronics. These consumer expectations drive the evolution of "integrated services," which combine consumer devices, data networks, and applications. Integrated services provide an integrated solution for consumers, leveraging the strengths of the hardware platform and software capabilities. The book appeals to technical industry professionals in consumer electronics and networking software application designers, and to anyone who works on or is interested in the convergence of services and devices." "Reaching the Interactive Customer provides critical information for business professionals who want to understand the connected world linking businesses, customers, and service providers. It paints a clear picture of the components that compose an integrated service and key decision points for designers, marketers, and end users. The book helps articulate what consumers look for in an interactive solution."--Jacket.".
- catalog contributor b12963487.
- catalog contributor b12963488.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""Reaching the Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of "connected" personal electronics. These consumer expectations drive the evolution of "integrated services," which combine consumer devices, data networks, and applications. Integrated services provide an integrated solution for consumers, leveraging the strengths of the hardware platform and software capabilities. The book appeals to technical industry professionals in consumer electronics and networking software application designers, and to anyone who works on or is interested in the convergence of services and devices."".
- catalog description ""Reaching the Interactive Customer provides critical information for business professionals who want to understand the connected world linking businesses, customers, and service providers. It paints a clear picture of the components that compose an integrated service and key decision points for designers, marketers, and end users. The book helps articulate what consumers look for in an interactive solution."--Jacket.".
- catalog description "1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer.".
- catalog description "Includes bibliographical references (p. [157]-158) and index.".
- catalog extent "166 p. :".
- catalog identifier "052181670X (pb.)".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Cambridge, UK ; New York : Cambridge University Press,".
- catalog subject "658.8/4 21".
- catalog subject "Customer services Communication systems.".
- catalog subject "HF5415.5 .T66 2003".
- catalog subject "Interactive computer systems.".
- catalog subject "Internet marketing.".
- catalog tableOfContents "1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer.".
- catalog title "Reaching the interactive customer : integrated services for the digital world / Mai-lan Tomsen, Ron Faith.".
- catalog type "text".