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- catalog contributor b12963542.
- catalog created "[2002], c2001.".
- catalog date "2002".
- catalog date "[2002], c2001.".
- catalog dateCopyrighted "[2002], c2001.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "127 leaves ;".
- catalog identifier "1841160938".
- catalog isPartOf "Admap monograph ; no. 7".
- catalog issued "2002".
- catalog issued "[2002], c2001.".
- catalog language "eng".
- catalog publisher "Henley-on-Thames : Admap Publications,".
- catalog subject "Advertising Brand name products.".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Brand choice Psychological aspects.".
- catalog subject "Subliminal advertising.".
- catalog title "The hidden power of advertising : how low involvement processing influences the way we choose brands / Robert Heath.".
- catalog type "text".