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- catalog alternative "Small business budgets".
- catalog contributor b12963643.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. 293-295) and index.".
- catalog description "pt. 1. Understanding the Principles and Value of Lifetime Marketing -- 1. Why So Many Marketing Plans Fail -- Eight Primary Reasons -- 2. Mass Advertising versus Lifetime Advertising -- 3. Principles of Lifetime Marketing -- pt. 2. Getting to Know Your Customers -- Inside and Out -- 4. First Things First -- 5. Understanding Consumer Decision Processes -- 6. Identifying and Connecting with Your Best Customers -- pt. 3. Harnessing the Power of Communications to Build Relationships -- 7. Getting Personal in a Big Way -- 8. Using the Power of the Web for Lifetime Marketing -- 9. What's Missing in Marketing's Four Ps -- pt. 4. Building Your Lifetime Marketing Plan -- 10. Applying Lifetime Marketing Techniques to Traditional Communications Vehicles -- 11. Writing and Executing a Customer-Oriented Marketing Plan -- 12. Conclusion.".
- catalog extent "xiv, 304 p. :".
- catalog identifier "0071405976 (pbk. : alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .M3694 2003".
- catalog subject "Marketing Management.".
- catalog subject "Small business Marketing.".
- catalog tableOfContents "pt. 1. Understanding the Principles and Value of Lifetime Marketing -- 1. Why So Many Marketing Plans Fail -- Eight Primary Reasons -- 2. Mass Advertising versus Lifetime Advertising -- 3. Principles of Lifetime Marketing -- pt. 2. Getting to Know Your Customers -- Inside and Out -- 4. First Things First -- 5. Understanding Consumer Decision Processes -- 6. Identifying and Connecting with Your Best Customers -- pt. 3. Harnessing the Power of Communications to Build Relationships -- 7. Getting Personal in a Big Way -- 8. Using the Power of the Web for Lifetime Marketing -- 9. What's Missing in Marketing's Four Ps -- pt. 4. Building Your Lifetime Marketing Plan -- 10. Applying Lifetime Marketing Techniques to Traditional Communications Vehicles -- 11. Writing and Executing a Customer-Oriented Marketing Plan -- 12. Conclusion.".
- catalog title "Big business marketing for small business budgets / Jeanette Maw McMurtry.".
- catalog title "Small business budgets".
- catalog type "text".