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- catalog abstract ""In Just Ask a Woman, top marketing consultant Mary Lou Quinlan shows marketers and business leaders how to tap into America's most powerful consumers: women. Although they comprise just over half of the U.S. population, women buy or influence the purchase of eighty-five percent of all products and services sold nationwide. Yet, far too often, products marketed specifically to women fail to address their needs or connect with them on an emotional and motivational level. Just Ask a Woman will tell you why." "In Just Ask a Woman, marketers, brand managers, and advertisers - and anyone selling to women - will find actionable answers to difficult questions and real-world strategies that work - from a woman who has walked in a marketer's shoes." "Throughout this book, you'll read the stories of women consumers in their own words. Then Quinlan translates those opinions and concerns into ideas marketers can use. You'll also read the stories of nineteen CEOs and marketing executives, many of them arguably among the most successful marketers today. They share their struggles and the lessons they learned that led to marketplace success with women."--Jacket.".
- catalog contributor b12963771.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""In Just Ask a Woman, top marketing consultant Mary Lou Quinlan shows marketers and business leaders how to tap into America's most powerful consumers: women. Although they comprise just over half of the U.S. population, women buy or influence the purchase of eighty-five percent of all products and services sold nationwide. Yet, far too often, products marketed specifically to women fail to address their needs or connect with them on an emotional and motivational level. Just Ask a Woman will tell you why." "In Just Ask a Woman, marketers, brand managers, and advertisers - and anyone selling to women - will find actionable answers to difficult questions and real-world strategies that work - from a woman who has walked in a marketer's shoes." "Throughout this book, you'll read the stories of women consumers in their own words. Then Quinlan translates those opinions and concerns into ideas marketers can use. You'll also read the stories of nineteen CEOs and marketing executives, many of them arguably among the most successful marketers today. They share their struggles and the lessons they learned that led to marketplace success with women."--Jacket.".
- catalog description "A checkup for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug-of-war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort -- A listening action plan for marketers.".
- catalog description "Includes bibliographical references (p. 249-252) and index.".
- catalog extent "xi, 260 p. ;".
- catalog identifier "0471369209 (cloth : alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : J. Wiley & Sons,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "658.8/34/082 21".
- catalog subject "HF5415.33.U6 Q56 2003".
- catalog subject "Marketing United States.".
- catalog subject "Women United States Attitudes.".
- catalog subject "Women consumers United States.".
- catalog tableOfContents "A checkup for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug-of-war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort -- A listening action plan for marketers.".
- catalog title "Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan.".
- catalog type "text".