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- catalog abstract ""By stripping marketing down to its bare essentials you learn: how marketing works; what marketing people actually do; why marketing is essential for business success; and what's hot in marketing." "Whether you're considering a career in marketing or simply want to know what it's all about, Marketing Stripped Bare tells it like it is."--Jacket.".
- catalog contributor b12963800.
- catalog contributor b12963801.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""By stripping marketing down to its bare essentials you learn: how marketing works; what marketing people actually do; why marketing is essential for business success; and what's hot in marketing." "Whether you're considering a career in marketing or simply want to know what it's all about, Marketing Stripped Bare tells it like it is."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc. -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails ... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this, then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer? -- Glossary.".
- catalog extent "vii, 156 p. ;".
- catalog identifier "0749439971 (Pbk.)".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "London ; Sterling, VA : Kogan Page Limited,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .F5667 2003".
- catalog subject "Marketing.".
- catalog tableOfContents "Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc. -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails ... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this, then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer? -- Glossary.".
- catalog title "Marketing stripped bare : an insider's guide to the secret rules / Patrick Forsyth.".
- catalog type "text".