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- catalog alternative "Journal of global marketing.".
- catalog contributor b12963938.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Technometric Benchmarking: Identifying Sources of Superior Customer Value / Aviv Shoham, Shlomo Maital, Hariolf Grupp, Sharon Lifshitz -- Export Attitudes of Taiwanese Executives / Abbas J. Ali, Mona Lee, Robert C. Camp -- Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements / Durriya H.Z. Khairullah, Zahid Y. Khairullah -- Characteristics of Chinese Wholesalers' Marketing Behavior: A Functional Approach / Sherriff T.K. Luk, Esther L.Y. Li, Wanchun Ye, Yinzhau Xu -- Standardization of International Strategy and Export Performance: A Meta-Analysis / Aviv Shoham -- The Effectiveness of Investment and Trade Promotion in American Cities / Timothy J. Wilkinson, Lance Eliot Brouthers, Ray Rody -- An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario / Henry F.L. Chung -- Elements of Standardization, Firm Performance and Selected Marketing Variables: A General Linear Relationship Framework / A.N.M. Waheeduzzaman, Leon F. Dube -- High Performance Firms in a Complex New China: A Tale of Six Cities / Rohit Deshpande, John U. Farley.".
- catalog extent "xviii, 233 p. :".
- catalog hasFormat "Strategic global marketing.".
- catalog identifier "0789020165 (hard : alk. paper)".
- catalog identifier "0789020173 (pbk. : alk. paper)".
- catalog isFormatOf "Strategic global marketing.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Binghamton, N.Y. : International Business Press,".
- catalog relation "Strategic global marketing.".
- catalog subject "658.8/48 21".
- catalog subject "Export marketing.".
- catalog subject "HF1416 .S82 2002".
- catalog tableOfContents "Technometric Benchmarking: Identifying Sources of Superior Customer Value / Aviv Shoham, Shlomo Maital, Hariolf Grupp, Sharon Lifshitz -- Export Attitudes of Taiwanese Executives / Abbas J. Ali, Mona Lee, Robert C. Camp -- Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements / Durriya H.Z. Khairullah, Zahid Y. Khairullah -- Characteristics of Chinese Wholesalers' Marketing Behavior: A Functional Approach / Sherriff T.K. Luk, Esther L.Y. Li, Wanchun Ye, Yinzhau Xu -- Standardization of International Strategy and Export Performance: A Meta-Analysis / Aviv Shoham -- The Effectiveness of Investment and Trade Promotion in American Cities / Timothy J. Wilkinson, Lance Eliot Brouthers, Ray Rody -- An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario / Henry F.L. Chung -- Elements of Standardization, Firm Performance and Selected Marketing Variables: A General Linear Relationship Framework / A.N.M. Waheeduzzaman, Leon F. Dube -- High Performance Firms in a Complex New China: A Tale of Six Cities / Rohit Deshpande, John U. Farley.".
- catalog title "Strategic global marketing : issues and trends / Erdener Kaynak, editor.".
- catalog type "text".