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- catalog contributor b12964084.
- catalog contributor b12964085.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references.".
- catalog extent "35 p. :".
- catalog isPartOf "Conference summary ; report no. 02-119".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 02-119.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute,".
- catalog subject "Corporate profits Congresses.".
- catalog subject "HF5411 .B347 2002".
- catalog subject "Marketing Congresses.".
- catalog subject "Marketing Cost effectiveness Congresses.".
- catalog title "Measuring marketing productivity : linking marketing to financial returns : October 3-4, 2002, the Fairmont Hotel, Dallas, Texas / prepared by Suleyman Cem Bahadir and Kapil R. Tuli.".
- catalog type "text".