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- catalog abstract ""Navigating the Partnership Maze is a step-by-step directory of the steps and processes decision-makers need to research, plan, and build partnerships that are strong, mutually beneficial, and focused on the bottom line." "Lack of a legitimate partner strategy is the number one reason new business plans fail to generate funding. For those who secure funding without having to formulate a partnering strategy, success is far more difficult to achieve - and failure far more likely. Navigating the Partnership Maze transforms the process of seeking a partner from a random coin-flip to a consistent, replicable process. It provides you with the fundamentals of choosing the right partner, methods to create a mutually beneficial and bankable relationship, and guidelines to sustain that relationship - for increased market penetration and enhanced shareholder value over the long term."--Jacket.".
- catalog contributor b12964162.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""Lack of a legitimate partner strategy is the number one reason new business plans fail to generate funding. For those who secure funding without having to formulate a partnering strategy, success is far more difficult to achieve - and failure far more likely. Navigating the Partnership Maze transforms the process of seeking a partner from a random coin-flip to a consistent, replicable process. It provides you with the fundamentals of choosing the right partner, methods to create a mutually beneficial and bankable relationship, and guidelines to sustain that relationship - for increased market penetration and enhanced shareholder value over the long term."--Jacket.".
- catalog description ""Navigating the Partnership Maze is a step-by-step directory of the steps and processes decision-makers need to research, plan, and build partnerships that are strong, mutually beneficial, and focused on the bottom line."".
- catalog description "Ch. 1. The Promise of Partnerships -- Ch. 2. Types of Partnerships -- Ch. 3. Overcoming the Fear of Partnerships -- Ch. 4. AllianceMapping -- Ch. 5. Creating the Partnership Plan -- Ch. 6. Partnership Development Life Cycle -- Ch. 7. Navigating the Maze -- Ch. 8. Structuring Partnership Agreements -- Ch. 9. The Tools Used to Create Partnerships -- Ch. 10. Partnering Techniques for the Long-Term Relationship.".
- catalog extent "xii, 219 p. :".
- catalog identifier "0071398236 (alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658/.044 21".
- catalog subject "HD69.S8 G465 2003".
- catalog subject "Strategic alliances (Business)".
- catalog tableOfContents "Ch. 1. The Promise of Partnerships -- Ch. 2. Types of Partnerships -- Ch. 3. Overcoming the Fear of Partnerships -- Ch. 4. AllianceMapping -- Ch. 5. Creating the Partnership Plan -- Ch. 6. Partnership Development Life Cycle -- Ch. 7. Navigating the Maze -- Ch. 8. Structuring Partnership Agreements -- Ch. 9. The Tools Used to Create Partnerships -- Ch. 10. Partnering Techniques for the Long-Term Relationship.".
- catalog title "Navigating the partnership maze : creating alliances that work / Sarah Gerdes.".
- catalog type "text".