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- catalog contributor b12964171.
- catalog contributor b12964172.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.".
- catalog description "Includes bibliographical references (p. 217-218) and index.".
- catalog extent "xii, 228 p. :".
- catalog identifier "0071393099 (acid-free)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/27 21".
- catalog subject "Advertising Brand name products.".
- catalog subject "Brand name products Marketing Management.".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 P477 2003".
- catalog subject "Trademarks Design.".
- catalog tableOfContents "Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.".
- catalog title "Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.".
- catalog type "text".