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- catalog contributor b12964280.
- catalog contributor b12964281.
- catalog contributor b12964282.
- catalog contributor b12964283.
- catalog contributor b12964284.
- catalog contributor b12964285.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references.".
- catalog extent "408 p. ;".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "[East Lansing, Michigan] : Michigan State University, Board of Trustees,".
- catalog subject "HF5411 .C643 1995".
- catalog subject "Marketing History Congresses.".
- catalog title "Marketing history : marketing's greatest empirical experiment : proceedings of the 7th Conference on Historical Research in Marketing and Marketing Thought : The Fort Wayne Hilton Hotel and Grand Wayne Center, Fort Wayne, Indiana May 25-28, 1995 / sponsored by School of Business and Management Sciences, Indiana-Purdue University at Fort Wayne ... [et al.]. ; editors: Kathleen M. Rassuli, Stanley C. Hollander, Terence R. Nevett.".
- catalog type "text".