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- catalog contributor b12964286.
- catalog contributor b12964287.
- catalog contributor b12964288.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Includes bibliographical references.".
- catalog extent "xviii, 349 p. :".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "[East Lansing, Mich.] : Michigan State University,".
- catalog subject "Marketing History Congresses.".
- catalog title ""Marketing history, the total package" : ninth C.H.A.R.M. Conference on Historical Analysis and Research in Marketing, Michigan State University, East Lansing, Michigan / editors, Peggy Cunningham, David Bussiere.".
- catalog type "text".