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- catalog contributor b12964313.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Foreword: Can I start by saying ... -- Introduction: The Five 'I's -- Ch. 1. Insight -- Ch. 2. Ideas -- Ch. 3. Innovation -- Ch. 4. Impact -- Ch. 5. Investment return -- Afterword: And another thing ... -- App. 1. Decoding competitive propositions: a semiotic alternative to traditional advertising research / Michael Harvey and Malcolm Evans -- App. 2. Levi-Strauss: a business in denial / Paul McGowan and Flemming from Thygesen -- App. 3. The Brand Bullseye and the story of Pilsner Urquell.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvi, 208 p. :".
- catalog identifier "1403903875".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- catalog subject "658.8/27 21".
- catalog subject "Added Value (Firm)".
- catalog subject "Brand name products.".
- catalog subject "Branding (Marketing)".
- catalog subject "Corporations Growth.".
- catalog subject "HD69.B7 S45 2003".
- catalog subject "Value added.".
- catalog tableOfContents "Foreword: Can I start by saying ... -- Introduction: The Five 'I's -- Ch. 1. Insight -- Ch. 2. Ideas -- Ch. 3. Innovation -- Ch. 4. Impact -- Ch. 5. Investment return -- Afterword: And another thing ... -- App. 1. Decoding competitive propositions: a semiotic alternative to traditional advertising research / Michael Harvey and Malcolm Evans -- App. 2. Levi-Strauss: a business in denial / Paul McGowan and Flemming from Thygesen -- App. 3. The Brand Bullseye and the story of Pilsner Urquell.".
- catalog title "Added Value : the alchemy of brand-led growth / Mark Sherrington.".
- catalog type "text".