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- catalog alternative "Brandgym".
- catalog contributor b12964396.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. [193]-194) and index.".
- catalog description "Pt. I. Brand-led business -- 1. Brand actions speak louder than words -- Pt. II. Brand foundations -- 2. Workout One: Get real -- 3. Workout Two: Search for true insight -- Pt. III. Brand strategy -- 4. Workout Three: Do fewer things, better -- 5. Workout Four: Bring your vision to life -- 6. Workout Five: Keep the brand on track -- Pt. IV. Brand action -- 7. Workout Six: Think different and do different -- 8. Workout Seven: Stretch your muscles -- 9. Workout Eight: Rally the troops -- Pt. V. Brand stamina -- 10. Stay in shape, keep the faith -- App. 1. Brand Gym sound bites.".
- catalog extent "xvi, 205 p. :".
- catalog hasFormat "Brand gym.".
- catalog identifier "0470847107".
- catalog isFormatOf "Brand gym.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Chichester, England ; Hoboken, NJ : Wiley,".
- catalog relation "Brand gym.".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 T39 2003".
- catalog subject "Product management.".
- catalog tableOfContents "Pt. I. Brand-led business -- 1. Brand actions speak louder than words -- Pt. II. Brand foundations -- 2. Workout One: Get real -- 3. Workout Two: Search for true insight -- Pt. III. Brand strategy -- 4. Workout Three: Do fewer things, better -- 5. Workout Four: Bring your vision to life -- 6. Workout Five: Keep the brand on track -- Pt. IV. Brand action -- 7. Workout Six: Think different and do different -- 8. Workout Seven: Stretch your muscles -- 9. Workout Eight: Rally the troops -- Pt. V. Brand stamina -- 10. Stay in shape, keep the faith -- App. 1. Brand Gym sound bites.".
- catalog title "Brandgym".
- catalog title "The brand gym : a practical workout for boosting brand and business / David Taylor.".
- catalog type "text".