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- catalog contributor b12964406.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Includes bibliographical references (p. 183-192) and index.".
- catalog extent "xix, 202 p. :".
- catalog identifier "0333987322".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan,".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .R454 2003".
- catalog subject "Marketing Case studies.".
- catalog subject "Marketing Management Case studies.".
- catalog subject "Marketing Management.".
- catalog subject "Marketing.".
- catalog title "The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.".
- catalog type "text".