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- catalog contributor b12964501.
- catalog contributor b12964502.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Includes bibliographical references (p. [285]-287) and index.".
- catalog extent "xiv, 299 p. :".
- catalog identifier "0749437200".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "London ; Milford, CT : Kogan Page,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products Management.".
- catalog subject "HD69.B7 L47 2002".
- catalog title "Integrated branding : becoming brand-driven through company-wide action / F Joseph LePla & Lynn M. Parker.".
- catalog type "text".