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- catalog abstract "While this book is about written, it's also about clear thinking because in one sense writing is simply the physical representation of our thoughts on paper. Writing and speaking are the two primary ways we share our ideas and conduct business. Of the two, writing is not only the dominant form of business communication in the world, it's also a fundamental part of everyone's thinking process, which is why learning to write well also helps us become better thinkers.-from preface, p. vii.".
- catalog contributor b12964508.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Establishing standards : what does good writing look like? -- The process : how professional writers write -- Formats and templates help you write smarter and faster -- How subject, audience, and purpose keep your writing clear and concise -- The art of writing : how to solve problems using your writer's intuition -- The science of writing : when and how to apply writing rules -- How to write one page memos & economical e-mails -- How to design a personal writing improvement plan -- How they do it : Q&As with successful business authors -- Rhonda Abrams, The successful business plan : secrets & strategies -- Ken Blanchard, The one minute manager -- Richard Bolles, What color is your parachute? -- Marcus Buckingham, First, break all the rules -- Humberto Cruz, Tribune Media Services syndicated financial columnist -- Gail Evans, Play like a man, win like a woman -- Greg Farrell, USA Today money journalist -- Michael Lewis, the new new thing -- Suze Orman, The 9 steps to financial freedom -- Roy Williams, the wizard of ads -- AT&T, William Oliver, public relations vice president -- Canon U.S.A, Inc., Mitch Bardwell, director/assistant general manger, sales training division, Imaging Systems Group -- Cisco Systems, Inc., Jere Brooks King, vice president of Worldwide Marketing Communications -- Citigroup, Nick Balamaci, director of internal communications -- Deloitte Consulting, Victor Nau, partner -- Marriott International, Inc., Roger Conner, vice president of communications -- Motorola, Shelagh Lester-Smith, vice president, director of corporate Communications and public affairs -- News America Marketing, Paul Carlucci, chairman and CEO -- Procter & Gamble, Ed Burghard, marketing director U.S. Actonel -- United Parcel Service, Inc., Ken Sternad, vice president of public affairs.".
- catalog description "Includes bibliographical references (p. 237) and index.".
- catalog description "While this book is about written, it's also about clear thinking because in one sense writing is simply the physical representation of our thoughts on paper. Writing and speaking are the two primary ways we share our ideas and conduct business. Of the two, writing is not only the dominant form of business communication in the world, it's also a fundamental part of everyone's thinking process, which is why learning to write well also helps us become better thinkers.-from preface, p. vii.".
- catalog extent "viii, 247 p. :".
- catalog identifier "0814471501 (pbk.)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : American Management Association,".
- catalog subject "808/.066658 21".
- catalog subject "Business writing.".
- catalog subject "HF5718.3 .R9 2003".
- catalog tableOfContents "Establishing standards : what does good writing look like? -- The process : how professional writers write -- Formats and templates help you write smarter and faster -- How subject, audience, and purpose keep your writing clear and concise -- The art of writing : how to solve problems using your writer's intuition -- The science of writing : when and how to apply writing rules -- How to write one page memos & economical e-mails -- How to design a personal writing improvement plan -- How they do it : Q&As with successful business authors -- Rhonda Abrams, The successful business plan : secrets & strategies -- Ken Blanchard, The one minute manager -- Richard Bolles, What color is your parachute? -- Marcus Buckingham, First, break all the rules -- Humberto Cruz, Tribune Media Services syndicated financial columnist -- Gail Evans, Play like a man, win like a woman -- Greg Farrell, USA Today money journalist -- Michael Lewis, the new new thing -- Suze Orman, The 9 steps to financial freedom -- Roy Williams, the wizard of ads -- AT&T, William Oliver, public relations vice president -- Canon U.S.A, Inc., Mitch Bardwell, director/assistant general manger, sales training division, Imaging Systems Group -- Cisco Systems, Inc., Jere Brooks King, vice president of Worldwide Marketing Communications -- Citigroup, Nick Balamaci, director of internal communications -- Deloitte Consulting, Victor Nau, partner -- Marriott International, Inc., Roger Conner, vice president of communications -- Motorola, Shelagh Lester-Smith, vice president, director of corporate Communications and public affairs -- News America Marketing, Paul Carlucci, chairman and CEO -- Procter & Gamble, Ed Burghard, marketing director U.S. Actonel -- United Parcel Service, Inc., Ken Sternad, vice president of public affairs.".
- catalog title "Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead / Kevin Ryan.".
- catalog type "text".