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- catalog alternative "Marketing aéronautique et spatial. English".
- catalog contributor b12964649.
- catalog contributor b12964650.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Ch. 1. Marketing in the Aeronautics and Space Industry -- Ch. 2. The Individual and Organizational Purchase -- Ch. 3. Business Marketing Intelligence -- Ch. 4. Market Segmentation and Positioning -- Ch. 5. Marketing and Sales Action Plan -- Ch. 6. Innovation and Product Management -- Ch. 7. Marketing of Services -- Ch. 8. Pricing Policy -- Ch. 9. Selecting Distribution Channels and Sales Team Management -- Ch. 10. Project Marketing -- Ch. 11. Communication Policy -- Ch. 12. Selecting Media -- Ch. 13. Brand Management -- Ch. 14. Building loyalty: Maintenance, Customer Training and Offsets -- Ch. 15. Alliance Strategies.".
- catalog description "Includes bibliographical references (p. [529]-531) and index.".
- catalog extent "xviii, 536 p. :".
- catalog identifier "1402071515 (alk. paper)".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng fre".
- catalog language "eng".
- catalog publisher "Boston : Kluwer Academic Publishers,".
- catalog subject "629.1/068/8 21".
- catalog subject "Aeronautics Equipment and supplies Marketing Management.".
- catalog subject "Aerospace industries.".
- catalog subject "HD9711.5.A2 M35 2002".
- catalog subject "Space industrialization.".
- catalog tableOfContents "Ch. 1. Marketing in the Aeronautics and Space Industry -- Ch. 2. The Individual and Organizational Purchase -- Ch. 3. Business Marketing Intelligence -- Ch. 4. Market Segmentation and Positioning -- Ch. 5. Marketing and Sales Action Plan -- Ch. 6. Innovation and Product Management -- Ch. 7. Marketing of Services -- Ch. 8. Pricing Policy -- Ch. 9. Selecting Distribution Channels and Sales Team Management -- Ch. 10. Project Marketing -- Ch. 11. Communication Policy -- Ch. 12. Selecting Media -- Ch. 13. Brand Management -- Ch. 14. Building loyalty: Maintenance, Customer Training and Offsets -- Ch. 15. Alliance Strategies.".
- catalog title "Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchers / by Philippe Malaval and Christophe Bénaroya.".
- catalog title "Marketing aéronautique et spatial. English".
- catalog type "text".