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- catalog abstract ""This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships, culture, and the context of persuasive communication."--Jacket.".
- catalog contributor b12964703.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships, culture, and the context of persuasive communication."--Jacket.".
- catalog description "Ch. I. Develop Your Argument -- Ch. II. Check Your Logic -- Ch. III. Analyze Your Audience -- Ch. IV. Motivate Your Audience -- Ch. V. Study the Organization -- Ch. VI. Consider the Culture.".
- catalog description "Includes bibliographical references (p. 95-98) and index.".
- catalog extent "xv, 103 p. :".
- catalog identifier "0131405683 (pbk. : alk. paper)".
- catalog isPartOf "Prentice Hall series in advanced business communication".
- catalog isPartOf "Prentice-Hall guides to advanced business communication.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Pearson/Prentice Hall,".
- catalog subject "658.4/5 21".
- catalog subject "Communication in management.".
- catalog subject "HD30.3 .T459 2004".
- catalog subject "Persuasion (Rhetoric)".
- catalog tableOfContents "Ch. I. Develop Your Argument -- Ch. II. Check Your Logic -- Ch. III. Analyze Your Audience -- Ch. IV. Motivate Your Audience -- Ch. V. Study the Organization -- Ch. VI. Consider the Culture.".
- catalog title "Guide to managerial persuasion and influence / Jane Thomas.".
- catalog type "text".