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- catalog contributor b12964710.
- catalog contributor b12964711.
- catalog contributor b12964712.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references (p. 269-270) and index.".
- catalog extent "xxxiii, 279 p. :".
- catalog identifier "0130471194".
- catalog isPartOf "Financial Times Prentice Hall books".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Prentice Hall Financial Times,".
- catalog subject "659.1/52 21".
- catalog subject "Branding (Marketing)".
- catalog subject "Corporate image.".
- catalog subject "Customer relations.".
- catalog subject "HF5415.13 .S344 2004".
- catalog title "There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.".
- catalog type "text".