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- catalog contributor b12964856.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer.".
- catalog extent "xiv, 223 p. ;".
- catalog identifier "0471274046".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : J. Wiley,".
- catalog subject "658.4/013 21".
- catalog subject "Benchmarking (Management)".
- catalog subject "Brand name products.".
- catalog subject "Corporate image.".
- catalog subject "HD62.15 .C34 2003".
- catalog tableOfContents "We just decided to go -- Know who you are -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Case study : tractor supply company -- The heart of a category of one performer.".
- catalog title "Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.".
- catalog type "text".