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- catalog abstract "This book is ESSENTIAL READING! WHY? Because: It is illustrated with examples of successful sponsorship, cause and other emotion-related marketing programmes from around the world including Coca-Cola and Hyundai℗s sponsorship of the 2002 Soccer World Cup, Shell Ferrari F1, HSBC Global Education Challenge, Mastercard Major League Baseball, Flora London Marathon, Guinness Rugby World Cup, Proudly South African and Laureus Includes "leading thoughts" from the some of the worlds leading Passion Branders: Coca-Cola, Mastercard, Diageo, Unilever, IOC, FIFA, Laureus, Octagon, Red Mandarin, Momentum and Velocity It provides marketers with the tools and insights to persuade their boards that the huge spending commitment involved in sponsorship is worthwhile It includes the latest thinking vis--̉vis sponsorship℗s role as a brand-building and multi-faceted marketing tool It provides the important measurement tools of the return on investment and valuation methodologies including Octagon South Africa and Nota Bene℗s evalu8 _".
- catalog contributor b12964859.
- catalog contributor b12964860.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- Measurement - accountability and return on investment -- A changing landscape - some challenges to manage.".
- catalog description "This book is ESSENTIAL READING! WHY? Because: It is illustrated with examples of successful sponsorship, cause and other emotion-related marketing programmes from around the world including Coca-Cola and Hyundai℗s sponsorship of the 2002 Soccer World Cup, Shell Ferrari F1, HSBC Global Education Challenge, Mastercard Major League Baseball, Flora London Marathon, Guinness Rugby World Cup, Proudly South African and Laureus Includes "leading thoughts" from the some of the worlds leading Passion Branders: Coca-Cola, Mastercard, Diageo, Unilever, IOC, FIFA, Laureus, Octagon, Red Mandarin, Momentum and Velocity It provides marketers with the tools and insights to persuade their boards that the huge spending commitment involved in sponsorship is worthwhile It includes the latest thinking vis--̉vis sponsorship℗s role as a brand-building and multi-faceted marketing tool It provides the important measurement tools of the return on investment and valuation methodologies including Octagon South Africa and Nota Bene℗s evalu8 _".
- catalog extent "xiii, 249 p. :".
- catalog hasFormat "Passion branding.".
- catalog identifier "0470850523 (cloth : alk. paper)".
- catalog isFormatOf "Passion branding.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Chichester, England ; Hoboken, NJ : Wiley,".
- catalog relation "Passion branding.".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products Case studies.".
- catalog subject "Branding (Marketing) Case studies.".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 D92 2003".
- catalog tableOfContents "Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- Measurement - accountability and return on investment -- A changing landscape - some challenges to manage.".
- catalog title "Passion branding : harnessing the power of emotion to build strong brands / Neill Duffy, with Jo Hooper.".
- catalog type "Case studies. fast".
- catalog type "text".