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- catalog abstract ""Sellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jifly Lube, Lean Cuisine, Tommy Hilliger and USA Today, illustrated with the original ads and images. Designed by Lois himself, the book presents the stories behind the ads, explaining in Lois' entertaining, irreverent prose how the ad was conceived, how the celebrity powers the Big Idea, and the unexpected pitfalls, scuffles, and lifelong friendships that ensured as Lois "angled and tangled" with the stars. In addition to the campaigns, the book features revealing sections on Obnoxious Celebrities (The Dirty Dozen), All-Time Favorites, Heroes. Most Memorable Clients and Hall of Fame Bosses, it also includes a chronology of his prolific life and legendary career."--Jacket.".
- catalog alternative "Celebrity".
- catalog alternative "Sellebrity".
- catalog contributor b12974464.
- catalog created "[2003]".
- catalog date "2003".
- catalog date "[2003]".
- catalog dateCopyrighted "[2003]".
- catalog description ""Sellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jifly Lube, Lean Cuisine, Tommy Hilliger and USA Today, illustrated with the original ads and images. Designed by Lois himself, the book presents the stories behind the ads, explaining in Lois' entertaining, irreverent prose how the ad was conceived, how the celebrity powers the Big Idea, and the unexpected pitfalls, scuffles, and lifelong friendships that ensured as Lois "angled and tangled" with the stars. In addition to the campaigns, the book features revealing sections on Obnoxious Celebrities (The Dirty Dozen), All-Time Favorites, Heroes. Most Memorable Clients and Hall of Fame Bosses, it also includes a chronology of his prolific life and legendary career."--Jacket.".
- catalog extent "1 v. (unpaged) :".
- catalog hasFormat "$Ellebrity.".
- catalog identifier "0714842842".
- catalog isFormatOf "$Ellebrity.".
- catalog issued "2003".
- catalog issued "[2003]".
- catalog language "eng".
- catalog publisher "[London : New York] : Phaidon,".
- catalog relation "$Ellebrity.".
- catalog subject "659.113 21".
- catalog subject "Advertising campaigns Anecdotes.".
- catalog subject "Commercial art.".
- catalog subject "Lois, George.".
- catalog subject "NC999.4.L64 S45 2003".
- catalog title "$ellebrity : my angling and tangling with famous people / George Lois.".
- catalog title "Celebrity".
- catalog title "Sellebrity".
- catalog type "Anecdotes. fast".
- catalog type "text".