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- catalog abstract ""Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket.".
- catalog alternative "Fame and fortune".
- catalog contributor b12979906.
- catalog contributor b12979907.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxviii, 273 p. :".
- catalog identifier "0130937371".
- catalog isPartOf "Financial Times Prentice Hall books".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Pearson Education, Financial Times,".
- catalog subject "659.1 21".
- catalog subject "Brand name products Management.".
- catalog subject "Corporate image.".
- catalog subject "Corporations Public relations.".
- catalog subject "HD59.2 .F657 2004".
- catalog title "Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun, Cees B.M. van Riel.".
- catalog title "Fame and fortune".
- catalog type "text".