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- catalog abstract ""The Map of Innovation is O'Connor's step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries." "Too often, people trying to innovate focus on things that don't matter or waste their time trying to find answers to questions that can't be answered. O'Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas ; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people."--Jacket.".
- catalog contributor b12979915.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""The Map of Innovation is O'Connor's step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries." "Too often, people trying to innovate focus on things that don't matter or waste their time trying to find answers to questions that can't be answered. O'Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas ; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people."--Jacket.".
- catalog description "Are you sure you want to do this? -- BPT : brainstorming prioritization technique -- Technology : need = solution -- Developing the strategy -- Getting (and keeping) the money -- The right people : hire smart athletes -- Putting it all together.".
- catalog extent "x, 226 p. :".
- catalog identifier "1400048311".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Crown Business,".
- catalog subject "658.4/063 21".
- catalog subject "Corporations Growth.".
- catalog subject "Creative ability in business.".
- catalog subject "DoubleClick, Inc.".
- catalog subject "HD45 .O26 2003".
- catalog subject "Strategic planning.".
- catalog subject "Technological innovations Management.".
- catalog tableOfContents "Are you sure you want to do this? -- BPT : brainstorming prioritization technique -- Technology : need = solution -- Developing the strategy -- Getting (and keeping) the money -- The right people : hire smart athletes -- Putting it all together.".
- catalog title "The map of innovation : creating something out of nothing / Kevin O'Connor with Paul B. Brown.".
- catalog type "text".