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• catalog abstract ""Inside Intuit tells the story of a tenacious company that beat overwhelming odds by clinging to three core values: integrity, customer delight, and employee devotion. Taylor and Shroeder recount each dramatic stage of Intuit's development, from fledgling start-up to growing industry maverick to established, billion-dollar enterprise." "Dreamed up at Cook's kitchen table, fueled by explosive PC growth, and forced to battle mighty Microsoft through nearly two decades of intense competition, Intuit took its founders, employees, and shareholders on a journey that holds valuable lessons for would-be entrepreneurs. Inside Intuit will inspire anyone who strives not simply to build a business, but to create a lasting institution that changes lives."--Jacket.".
• catalog alternative "Inside Intuit".
• catalog contributor b12979960.
• catalog contributor b12979961.
• catalog contributor b12979962.
• catalog created "2003.".
• catalog date "2003".
• catalog date "2003.".
• catalog dateCopyrighted "2003.".
• catalog description ""Inside Intuit tells the story of a tenacious company that beat overwhelming odds by clinging to three core values: integrity, customer delight, and employee devotion. Taylor and Shroeder recount each dramatic stage of Intuit's development, from fledgling start-up to growing industry maverick to established, billion-dollar enterprise." "Dreamed up at Cook's kitchen table, fueled by explosive PC growth, and forced to battle mighty Microsoft through nearly two decades of intense competition, Intuit took its founders, employees, and shareholders on a journey that holds valuable lessons for would-be entrepreneurs. Inside Intuit will inspire anyone who strives not simply to build a business, but to create a lasting institution that changes lives."--Jacket.".
• catalog description "California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.".
• catalog description "Includes bibliographical references and index.".
• catalog extent "xviii, 318 p. :".
• catalog identifier "1591391369 (alk. paper)".
• catalog issued "2003".
• catalog issued "2003.".
• catalog language "eng".
• catalog publisher "Boston, Mass. : Harvard Business School Press,".
• catalog spatial "United States.".
• catalog subject "338.7/61332024 21".
• catalog subject "Competition United States.".
• catalog subject "Computer software industry United States.".
• catalog subject "HD9696.63.U64 I587 2003".
• catalog subject "Intuit (Firm) History.".
• catalog subject "Microsoft Corporation.".
• catalog subject "Quicken (Computer file)".
• catalog tableOfContents "California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.".
• catalog title "Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry / Suzanne Taylor, Kathy Schroeder.".
• catalog title "Inside Intuit".
• catalog type "History. fast".
• catalog type "text".