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- catalog abstract "Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.".
- catalog contributor b12980023.
- catalog contributor b12980024.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. 179-182) and index.".
- catalog description "Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.".
- catalog description "Looking Back: 20th Century Parents and Kids -- The Way We Were -- The Age of Change: The 20th Century -- The Boomers' New Outlook -- The Boomers Have Kids--or Not! -- Boomers with Babies -- The New Status of Children -- In Search of Eternal Youth -- Today's Families: Variations on a Theme -- Dual-Income Families -- Single-Parent Families -- Blended Families -- Multi-generational Living -- The Impact of Change -- Modern-Day Experiences of Kids -- An Explosion of Technology and Information -- KAGOY (Kids Are Getting Older Younger) -- Sports and Structure -- Hitting Puberty Earlier -- The Influences of Multiculturalism -- Have Kids, Will Travel -- The Wired World: Its Impact on Kids -- TV Times -- Always on, Always Available -- The Influence of TV ADvertising -- Computer Culture -- Influence in Action -- Kids' Pop Culture -- Prosperity -- The Acceleration of "More" -- Why Kids Mean Business -- If Not Trees, Where Does the Money Come From? -- What Does $100-plus Billion Buy? -- Older Kids Have More Cash -- Kids Buying Kid Stuff -- Kids Love Fashion -- Toys and Collectibles -- The Movies -- Kidfluence Creates New Businesses -- Kids' Home Fashion -- Making Kids a Business -- Reaching Kids in School -- Kids Influencing Family Purchases -- The Nag--Giving In Means Big Business -- "Nag Factor" -- Two Types of Nagging -- Pushovers or Meanies? -- Upping the Influence: From Penny Candy to Cars -- Influence has Changed the Travel Business -- "Kidtailing" to Generation Y -- Kids as Future Purchasers.".
- catalog extent "xiii, 192 p. ;".
- catalog hasFormat "Kidfluence.".
- catalog identifier "0071416226 (acid-free paper)".
- catalog isFormatOf "Kidfluence.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog relation "Kidfluence.".
- catalog subject "658.8/34/083 21".
- catalog subject "Child consumers.".
- catalog subject "Children Attitudes.".
- catalog subject "Children Social conditions.".
- catalog subject "Generation Y.".
- catalog subject "HC79.C6 S88 2003".
- catalog tableOfContents "Looking Back: 20th Century Parents and Kids -- The Way We Were -- The Age of Change: The 20th Century -- The Boomers' New Outlook -- The Boomers Have Kids--or Not! -- Boomers with Babies -- The New Status of Children -- In Search of Eternal Youth -- Today's Families: Variations on a Theme -- Dual-Income Families -- Single-Parent Families -- Blended Families -- Multi-generational Living -- The Impact of Change -- Modern-Day Experiences of Kids -- An Explosion of Technology and Information -- KAGOY (Kids Are Getting Older Younger) -- Sports and Structure -- Hitting Puberty Earlier -- The Influences of Multiculturalism -- Have Kids, Will Travel -- The Wired World: Its Impact on Kids -- TV Times -- Always on, Always Available -- The Influence of TV ADvertising -- Computer Culture -- Influence in Action -- Kids' Pop Culture -- Prosperity -- The Acceleration of "More" -- Why Kids Mean Business -- If Not Trees, Where Does the Money Come From? -- What Does $100-plus Billion Buy? -- Older Kids Have More Cash -- Kids Buying Kid Stuff -- Kids Love Fashion -- Toys and Collectibles -- The Movies -- Kidfluence Creates New Businesses -- Kids' Home Fashion -- Making Kids a Business -- Reaching Kids in School -- Kids Influencing Family Purchases -- The Nag--Giving In Means Big Business -- "Nag Factor" -- Two Types of Nagging -- Pushovers or Meanies? -- Upping the Influence: From Penny Candy to Cars -- Influence has Changed the Travel Business -- "Kidtailing" to Generation Y -- Kids as Future Purchasers.".
- catalog title "Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.".
- catalog type "text".