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- catalog abstract ""The Dictionary of Marketing Communications contains over 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling, and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students, and individuals with an interest in marketing and promotion."--Jacket.".
- catalog contributor b12980044.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""The Dictionary of Marketing Communications contains over 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling, and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students, and individuals with an interest in marketing and promotion."--Jacket.".
- catalog description "Includes bibliographical references (p. 245-247).".
- catalog extent "v, 249 p. ;".
- catalog hasFormat "Dictionary of marketing communications.".
- catalog identifier "0761927700 (hard)".
- catalog identifier "0761927719 (paper)".
- catalog isFormatOf "Dictionary of marketing communications.".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage,".
- catalog relation "Dictionary of marketing communications.".
- catalog subject "380.1/03 21".
- catalog subject "Communication in marketing Dictionaries.".
- catalog subject "HF5412 .G68 2004".
- catalog subject "Marketing Dictionaries.".
- catalog title "Dictionary of marketing communications / Norman A. Govoni.".
- catalog type "Dictionaries. fast".
- catalog type "text".