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- catalog contributor b12980084.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution --How to build your company's database -- How to measure the results and sell management.".
- catalog extent "xiii, 240 p. ;".
- catalog identifier "0071408797 (hardcover : alk. paper)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/04 21".
- catalog subject "HF5438.25 .C64 2004".
- catalog subject "Industrial marketing.".
- catalog subject "Sales management.".
- catalog subject "Selling Data processing.".
- catalog subject "Selling.".
- catalog tableOfContents "Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution --How to build your company's database -- How to measure the results and sell management.".
- catalog title "The fundamentals of business to business sales and marketing / John M. Coe.".
- catalog type "text".