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- catalog contributor b12980086.
- catalog contributor b12980087.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand System management.".
- catalog description "Includes bibliographical references (p. [191]-196) and index.".
- catalog extent "xii, 204 p. :".
- catalog identifier "0470844825 (cloth : alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Chichester, England ; Hoboken, NJ : Wiley,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .B279 2003".
- catalog subject "Marketing.".
- catalog tableOfContents "Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand System management.".
- catalog title "New consumer marketing : managing a living demand system / Susan Baker with Margrit Bass.".
- catalog type "text".