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- catalog contributor b12980132.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Includes bibliographical references.".
- catalog description "Introduction: Overcoming Overconfidence and Other Processes in Shallow Thinking / Arch G. Woodside -- Where is the Action? The Reconstruction of Action in Business Narratives / Hans Kjellberg and Per Andersson -- Narratives and Case Process Research / Per Andersson -- Integrating Marketing Models with Quality Function Deployment / Stan Aungst, Russell R. Barton and David T. Wilson -- Stakeholder Value Creation and Firm Success / Oliver Koll -- Building Effective Buyer-Seller Dyadic Relationships / Michael W. Preis, Salvatore F. Divita and Amy K. Smith -- Trust and Business-to-Business E-Commerce Communications and Performance / Pauline Ratnasingam -- Examining Interventionalization of the Professional Services Firm / Maria Anne Skaates -- Research on Business-to-Business Customer Value and Satisfaction / Robert B. Woodruff and Daniel J. Flint -- Meta-Evaluation: Assessing Alternative Methods of Performance Evaluation and Audits of Planned and Implemented Marketing Strategies / Arch G. Woodside and Marcia Y. Sakai.".
- catalog extent "vii, 663 p. :".
- catalog identifier "0762310464".
- catalog isPartOf "Advances in business marketing & purchasing ; v. 12".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Amsterdam ; Boston : Elsevier/JAI,".
- catalog subject "658.8 22".
- catalog subject "Customer relations Management.".
- catalog subject "HF5415.13 .E895 2003".
- catalog subject "Marketing Management.".
- catalog subject "Organizational effectiveness.".
- catalog subject "Total quality management.".
- catalog tableOfContents "Introduction: Overcoming Overconfidence and Other Processes in Shallow Thinking / Arch G. Woodside -- Where is the Action? The Reconstruction of Action in Business Narratives / Hans Kjellberg and Per Andersson -- Narratives and Case Process Research / Per Andersson -- Integrating Marketing Models with Quality Function Deployment / Stan Aungst, Russell R. Barton and David T. Wilson -- Stakeholder Value Creation and Firm Success / Oliver Koll -- Building Effective Buyer-Seller Dyadic Relationships / Michael W. Preis, Salvatore F. Divita and Amy K. Smith -- Trust and Business-to-Business E-Commerce Communications and Performance / Pauline Ratnasingam -- Examining Interventionalization of the Professional Services Firm / Maria Anne Skaates -- Research on Business-to-Business Customer Value and Satisfaction / Robert B. Woodruff and Daniel J. Flint -- Meta-Evaluation: Assessing Alternative Methods of Performance Evaluation and Audits of Planned and Implemented Marketing Strategies / Arch G. Woodside and Marcia Y. Sakai.".
- catalog title "Evaluating marketing actions and outcomes / edited by Arch G. Woodside.".
- catalog type "text".