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- catalog abstract "Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern.".
- catalog alternative "Executive briefings".
- catalog alternative "Strategies for the competitive edge".
- catalog contributor b12995837.
- catalog contributor b12995838.
- catalog contributor b12995839.
- catalog contributor b12995840.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Jeanne Jackon, lecturer.".
- catalog description "Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern.".
- catalog description "VHS format.".
- catalog extent "1 videocassette (43 min.) :".
- catalog isPartOf "Stanford executive briefings (Unnumbered)".
- catalog isPartOf "Stanford executive briefings".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "[Stanford, Calif.] : Stanford Video ; Mill Valley, Calif. : Kantola Productions [distributor],".
- catalog requires "VHS format.".
- catalog subject "Branding (Marketing)".
- catalog subject "New products Marketing.".
- catalog title "Building retail brands to drive value [videorecording] / a production of the Stanford Video Media Group of the Stanford Alumni Association.".
- catalog title "Executive briefings".
- catalog title "Strategies for the competitive edge".
- catalog type "Videotapes. local".
- catalog type "image".