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- catalog contributor b13036917.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description "Includes bibliographical references (p. 237-276) and index.".
- catalog description "Marketing principles -- The logic of marketing strategy -- Global marketing practice -- Problems in the moral history of marketing -- American abundance and the marketing revolution -- Marketing marketing.".
- catalog extent "ix, 283 p. ;".
- catalog identifier "0415945437 (hc : acid-free)".
- catalog identifier "0415945445 (pb : acid-free)".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "New York : Routledge,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .A66 2004".
- catalog subject "Marketing Social aspects.".
- catalog subject "Marketing.".
- catalog tableOfContents "Marketing principles -- The logic of marketing strategy -- Global marketing practice -- Problems in the moral history of marketing -- American abundance and the marketing revolution -- Marketing marketing.".
- catalog title "The marketing era : from professional practice to global provisioning / Kalman Applbaum.".
- catalog type "text".