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• catalog abstract "The author lists character traits and work habits common to successful commercial copywriters to help determine if this lifestyle would appeal and satisfy, giving examples of work expected from a commercial freelance writer, including radio spots, public relations materials and technical manuals. The book also outlines how to start a commercial freelance business from home.".
• catalog contributor b13040881.
• catalog created "2000.".
• catalog date "2000".
• catalog date "2000.".
• catalog dateCopyrighted "2000.".
• catalog description "I. Introduction -- The joy of doing what you love -- Sharing my new career excitement (and success!) -- No contacts, no experience -- No writing background (my story) -- no problem! -- Easier entry, more lucrative once inside -- Full or part time (PT: $2,000/month) -- Leverage what you do know -- II. An enviable lifestyle -- A comfortable, not-unusual week nets $2000 -- Lifestyle benefits most would kill for -- Creative work, good money, your schedule -- How's your quality of life these days? -- Imagining it -- the first step! -- Type A not required -- Self-sufficiency in four months".
• catalog description "III. Why be a freelance commercial writer (FLCW)? -- Eternal demand for your talents -- "Downsizing" and "outsourcing" -- key trends -- Scarcity of good writers -- quotes from clients say it all! -- Minimal investment / negligible overhead -- A huge variety of work -- ADD'ers rejoice! -- Not enough good writers -- you are needed -- Very healthy income -- A hit at cocktail parties (only half-joking...) -- What's your story? -- downsides (true for any writer, actually...)".
• catalog description "IV. What does it take to be successful? -- Writing ability -- but not as much as you think -- Ability to market oneself -- Discipline -- I'm lazy, believe it or not -- Technical expertise -- if I can do it ... -- Flexibility, curiosity, a non-conformist nature -- Being easy to get along with -- your secret weapon -- Assertiveness -- take a stand for quality -- Ability to ask lots of dumb questions -- Humility, a quick study, discretion".
• catalog description "IX. The system is the solution -- The beauty of systems: a unique approach -- Make it easy or it won't get done -- Be open to receive, grasshopper ... -- Easy resumes and letters -- Sample letters / resumes (I'm so good to you ...) -- Getting and copying samples of your work -- Your fax: a huge time-saver and money-maker -- Targeted direct mail campaigns for under $60?! -- Direct mail: step-by-step from mind to mailbox -- Tips for maximum efficiency -- Client meetings: procedures and protocol -- Conducting phone interviews: a crash course".
• catalog description "The author lists character traits and work habits common to successful commercial copywriters to help determine if this lifestyle would appeal and satisfy, giving examples of work expected from a commercial freelance writer, including radio spots, public relations materials and technical manuals. The book also outlines how to start a commercial freelance business from home.".
• catalog description "The home stretch -- Where are you right now? -- One of two groups -- Bad days at the beach -- Getting to someplace you want to be -- Once you're committed ... miracles -- Appendix A: -- Sales letters -- Sample contract -- Sample brochure -- Sample direct mail piece -- Appendix B: -- Writing samples -- Appendix C: -- For women only -- interviews with "at-home moms" / writers.".
• catalog description "V. Ready for self-employment? -- Attitude is everything -- original, eh? -- Get mental, make money -- You give the raises around here -- Getting your finances in order -- Creating a portfolio from thin air -- Pro bono, the team concept, start-ups -- Struggling artists want to help".
• catalog description "VI. Where's the business? -- End users and middlemen -- pros and cons of both -- Corporate America -- learning to love them -- Graphic design firms -- a primer -- Don't ignore the "lone rangers" -- Get to know staff designers -- Ad agencies, marketing firms, PR firms -- Event production companies -- they need you -- Writers agents and brokers: your pals -- Where to find these lovely bill-payers -- Use what you have -- and you've got plenty -- "Spec" work -- your game, your call".
• catalog description "VII. Let's get started! -- It's all about getting noticed -- The finer points of prospecting -- Reality checks, and surefire success strategies -- Compiling your list: the librarian is your friend -- The calling script: focus, don't freak! -- Building a shrine to "the law of averages" -- Get out and meet your market -- Creating a company brochure: the nitty-gritty -- The writer's bookshelf".
• catalog description "VIII. Technically speaking -- I repeat: if I can do it, you can do it -- Life in "Cyberia" -- fun with computers -- PC, printer, phone, fax, and internet. Period. -- PC or Mac? -- how to choose -- Good fax and contact management programs -- The 'Net -- an awesome tool -- Working smarter and less -- interested? -- Back-up everything, always, constantly -- Handy phone features as sales tools -- Major technical prowess not required, but... -- Great gadgets and gizmos!".
• catalog description "X. How much do I charge? -- In the beginning, it's paid on-the-job training -- By the hour vs. by the project: pros and cons -- Your hourly rate (at least $50 to start...) -- Avoid premature estimation (or you'll be sorry...) -- Find a mentor for pricing and other mysteries -- Get them to talk first and make more money! -- Be skeptical of client "estimates" -- Discounted meeting / research time? NO! -- Be a pro, not a doormat -- How important are contracts? Opinions vary -- The "bid letter" might be all you need -- Sample contract, but get your own attorney".
• catalog description "XI. Happy paydays! -- First rule: stay current -- Invoice in stages -- sometimes, it's only fair -- Trust is nice, but still cover your butt -- Tracking deadbeats: get your money the nice way".
• catalog description "XII. The ebb and flow of work -- Feast or famine -- surely a Communist plot -- Figuring out your personal "work style" -- You can handle more work than you think, but... -- The big kahuna -- long-term deals: ins and outs -- When the wave hits, ride it! -- A "typical" day is anything but typical".
• catalog description "XIII. Clients and other fascinating species -- The dream client -- oh, wouldn't it be nice? -- Clients looking for a "massage" -- Clients with limited budgets -- keep the radar up -- Winning over "I don't need a writer" clients -- Clients who want you to take dictation -- When they say they want creativity ... be prepared -- Multiple decision makers: keeping control -- Ignorant clients: different strains".
• catalog description "XIV. Dos, don'ts, and don't forget's -- Never miss a deadline -- Remember: the client is the boss -- Use every advantage you have -- Pick a specialty ... maybe -- Sow the seeds, get referrals -- Remember: nothing is forever -- Luck (and the lazy client) favors the visible -- Go out and meet your market -- Don't go "direct" -- Follow up after meetings and phone calls -- listen more, work less -- Send not cards -- Save your junk e-mail -- Keep your word, earn your money -- "Give back" through pro bono -- Partner with a designer and other writers".
• catalog description "XV. What will you be writing? -- A crash course, but you can write, right? -- "Who's the audience?" -- the eternal question -- The sad truth: cry all the way to the bank -- Business letters, ad copy, marketing brochures -- Hi-level proposals, corporate identity pieces -- Event scripting -- Scripting: video, CD-ROM, CDi, radio spots -- Speeches -- Questions that'll make you look brilliant -- Trade articles, newsletters, direct mail -- Writing for the web -- Technical writing -- vs. high-tech marketing writing -- big difference".
• catalog extent "viii, 282 p. :".
• catalog identifier "0967059844".
• catalog issued "2000".
• catalog issued "2000.".
• catalog language "eng".
• catalog publisher "Atlanta, Ga. : Fanove Pub.,".
• catalog subject "070.5/2 21".
• catalog subject "Authorship Marketing.".
• catalog subject "PN161 .B69 2000".
• catalog tableOfContents "I. Introduction -- The joy of doing what you love -- Sharing my new career excitement (and success!) -- No contacts, no experience -- No writing background (my story) -- no problem! -- Easier entry, more lucrative once inside -- Full or part time (PT: $2,000/month) -- Leverage what you do know -- II. An enviable lifestyle -- A comfortable, not-unusual week nets $2000 -- Lifestyle benefits most would kill for -- Creative work, good money, your schedule -- How's your quality of life these days? -- Imagining it -- the first step! -- Type A not required -- Self-sufficiency in four months".
• catalog tableOfContents "III. Why be a freelance commercial writer (FLCW)? -- Eternal demand for your talents -- "Downsizing" and "outsourcing" -- key trends -- Scarcity of good writers -- quotes from clients say it all! -- Minimal investment / negligible overhead -- A huge variety of work -- ADD'ers rejoice! -- Not enough good writers -- you are needed -- Very healthy income -- A hit at cocktail parties (only half-joking...) -- What's your story? -- downsides (true for any writer, actually...)".
• catalog tableOfContents "IV. What does it take to be successful? -- Writing ability -- but not as much as you think -- Ability to market oneself -- Discipline -- I'm lazy, believe it or not -- Technical expertise -- if I can do it ... -- Flexibility, curiosity, a non-conformist nature -- Being easy to get along with -- your secret weapon -- Assertiveness -- take a stand for quality -- Ability to ask lots of dumb questions -- Humility, a quick study, discretion".
• catalog tableOfContents "IX. The system is the solution -- The beauty of systems: a unique approach -- Make it easy or it won't get done -- Be open to receive, grasshopper ... -- Easy resumes and letters -- Sample letters / resumes (I'm so good to you ...) -- Getting and copying samples of your work -- Your fax: a huge time-saver and money-maker -- Targeted direct mail campaigns for under $60?! -- Direct mail: step-by-step from mind to mailbox -- Tips for maximum efficiency -- Client meetings: procedures and protocol -- Conducting phone interviews: a crash course".
• catalog tableOfContents "The home stretch -- Where are you right now? -- One of two groups -- Bad days at the beach -- Getting to someplace you want to be -- Once you're committed ... miracles -- Appendix A: -- Sales letters -- Sample contract -- Sample brochure -- Sample direct mail piece -- Appendix B: -- Writing samples -- Appendix C: -- For women only -- interviews with "at-home moms" / writers.".
• catalog tableOfContents "V. Ready for self-employment? -- Attitude is everything -- original, eh? -- Get mental, make money -- You give the raises around here -- Getting your finances in order -- Creating a portfolio from thin air -- Pro bono, the team concept, start-ups -- Struggling artists want to help".
• catalog tableOfContents "VI. Where's the business? -- End users and middlemen -- pros and cons of both -- Corporate America -- learning to love them -- Graphic design firms -- a primer -- Don't ignore the "lone rangers" -- Get to know staff designers -- Ad agencies, marketing firms, PR firms -- Event production companies -- they need you -- Writers agents and brokers: your pals -- Where to find these lovely bill-payers -- Use what you have -- and you've got plenty -- "Spec" work -- your game, your call".
• catalog tableOfContents "VII. Let's get started! -- It's all about getting noticed -- The finer points of prospecting -- Reality checks, and surefire success strategies -- Compiling your list: the librarian is your friend -- The calling script: focus, don't freak! -- Building a shrine to "the law of averages" -- Get out and meet your market -- Creating a company brochure: the nitty-gritty -- The writer's bookshelf".
• catalog tableOfContents "VIII. Technically speaking -- I repeat: if I can do it, you can do it -- Life in "Cyberia" -- fun with computers -- PC, printer, phone, fax, and internet. Period. -- PC or Mac? -- how to choose -- Good fax and contact management programs -- The 'Net -- an awesome tool -- Working smarter and less -- interested? -- Back-up everything, always, constantly -- Handy phone features as sales tools -- Major technical prowess not required, but... -- Great gadgets and gizmos!".
• catalog tableOfContents "X. How much do I charge? -- In the beginning, it's paid on-the-job training -- By the hour vs. by the project: pros and cons -- Your hourly rate (at least $50 to start...) -- Avoid premature estimation (or you'll be sorry...) -- Find a mentor for pricing and other mysteries -- Get them to talk first and make more money! -- Be skeptical of client "estimates" -- Discounted meeting / research time? NO! -- Be a pro, not a doormat -- How important are contracts? Opinions vary -- The "bid letter" might be all you need -- Sample contract, but get your own attorney".
• catalog tableOfContents "XI. Happy paydays! -- First rule: stay current -- Invoice in stages -- sometimes, it's only fair -- Trust is nice, but still cover your butt -- Tracking deadbeats: get your money the nice way".
• catalog tableOfContents "XII. The ebb and flow of work -- Feast or famine -- surely a Communist plot -- Figuring out your personal "work style" -- You can handle more work than you think, but... -- The big kahuna -- long-term deals: ins and outs -- When the wave hits, ride it! -- A "typical" day is anything but typical".
• catalog tableOfContents "XIII. Clients and other fascinating species -- The dream client -- oh, wouldn't it be nice? -- Clients looking for a "massage" -- Clients with limited budgets -- keep the radar up -- Winning over "I don't need a writer" clients -- Clients who want you to take dictation -- When they say they want creativity ... be prepared -- Multiple decision makers: keeping control -- Ignorant clients: different strains".
• catalog tableOfContents "XIV. Dos, don'ts, and don't forget's -- Never miss a deadline -- Remember: the client is the boss -- Use every advantage you have -- Pick a specialty ... maybe -- Sow the seeds, get referrals -- Remember: nothing is forever -- Luck (and the lazy client) favors the visible -- Go out and meet your market -- Don't go "direct" -- Follow up after meetings and phone calls -- listen more, work less -- Send not cards -- Save your junk e-mail -- Keep your word, earn your money -- "Give back" through pro bono -- Partner with a designer and other writers".
• catalog tableOfContents "XV. What will you be writing? -- A crash course, but you can write, right? -- "Who's the audience?" -- the eternal question -- The sad truth: cry all the way to the bank -- Business letters, ad copy, marketing brochures -- Hi-level proposals, corporate identity pieces -- Event scripting -- Scripting: video, CD-ROM, CDi, radio spots -- Speeches -- Questions that'll make you look brilliant -- Trade articles, newsletters, direct mail -- Writing for the web -- Technical writing -- vs. high-tech marketing writing -- big difference".
• catalog title "The well-fed writer : financial self-sufficiency as a freelance writer in six months or less / by Peter Bowerman.".
• catalog type "text".