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- catalog abstract ""Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic charges took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideas of consumption." "The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and asserted novelties. Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed. He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production."--Jacket.".
- catalog contributor b13057026.
- catalog coverage "Soviet Union Social life and customs 1917-1970.".
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic charges took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideas of consumption."".
- catalog description ""The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and asserted novelties.".
- catalog description "He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production."--Jacket.".
- catalog description "Includes bibliographical references (p. 171-179) and indexes.".
- catalog description "Introduction : the birth of the Soviet consumer -- Soviet champagne : Stalin's great invention -- Soviet Kitsch and organized carnivals -- Increasing variety -- Soviet novelties and their advertising -- The emergence of the Soviet system of retail trade -- The political struggle over the development of the restaurants -- Soviet consumption amidst general poverty -- Conclusion : Socialist realism in the material culture.".
- catalog description "Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed.".
- catalog extent "xi, 196 p. :".
- catalog hasFormat "Caviar with champagne.".
- catalog identifier "1859736335 (Cloth)".
- catalog identifier "1859736386 (Paper)".
- catalog isFormatOf "Caviar with champagne.".
- catalog isPartOf "Leisure, consumption, and culture".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Oxford ; New York : Berg,".
- catalog relation "Caviar with champagne.".
- catalog spatial "Soviet Union Social life and customs 1917-1970.".
- catalog spatial "Soviet Union.".
- catalog subject "947.084/2 21".
- catalog subject "Consumption (Economics) Soviet Union.".
- catalog subject "DK268.3 .G76 2003".
- catalog subject "Material culture Soviet Union.".
- catalog tableOfContents "Introduction : the birth of the Soviet consumer -- Soviet champagne : Stalin's great invention -- Soviet Kitsch and organized carnivals -- Increasing variety -- Soviet novelties and their advertising -- The emergence of the Soviet system of retail trade -- The political struggle over the development of the restaurants -- Soviet consumption amidst general poverty -- Conclusion : Socialist realism in the material culture.".
- catalog title "Caviar with champagne : common luxury and the ideals of the good life in Stalin's Russia / Jukka Gronow.".
- catalog type "text".