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- catalog abstract ""Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, it examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the reemerging interest in media by anthropologists."--Jacket.".
- catalog alternative "Anthropology and mass communication".
- catalog contributor b13057511.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis.".
- catalog description "Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system.".
- catalog description "Includes bibliographical references (p. [279]-308) and index.".
- catalog description "Mass Mediations -- Whatever Happened to the Anthropology of Media? -- Media Texts -- The Power of the Text -- Media as Myth -- The Ethnography of Audiences -- The Ethnography of Media Production -- Cottage Culture Industries -- Mapping the Mediascape -- Mediated Worlds.".
- catalog description "Placing the anthropological study of mass media into historical and interdisciplinary perspectives, it examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the reemerging interest in media by anthropologists."--Jacket.".
- catalog extent "xii, 321 p. ;".
- catalog hasFormat "Anthropology & mass communication.".
- catalog identifier "1571812776 (alk. paper)".
- catalog isFormatOf "Anthropology & mass communication.".
- catalog isPartOf "Anthropology &".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "New York : Berghahn Books,".
- catalog relation "Anthropology & mass communication.".
- catalog subject "302.23/4 21".
- catalog subject "Mass media and anthropology.".
- catalog subject "P96.A56 P48 2003".
- catalog tableOfContents "Mass Mediations -- Whatever Happened to the Anthropology of Media? -- Media Texts -- The Power of the Text -- Media as Myth -- The Ethnography of Audiences -- The Ethnography of Media Production -- Cottage Culture Industries -- Mapping the Mediascape -- Mediated Worlds.".
- catalog title "Anthropology & mass communication : media and myth in the new millennium / Mark Allen Peterson.".
- catalog title "Anthropology and mass communication".
- catalog type "text".