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- catalog contributor b13075505.
- catalog contributor b13075506.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Campaign advertising strategies in the 2000 presidential nominations -- What did they see and when did they see it? -- Television advertising in the 2000 congressional elections -- The electoral impact of "issue advocacy" in 1998 and 2000 house races -- The impact of issue advocacy and party soft money electioneering -- The view from the air -- Pay to play.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "ix, 164 p. :".
- catalog hasFormat "Medium and the message.".
- catalog identifier "0131777742".
- catalog isFormatOf "Medium and the message.".
- catalog isPartOf "Real politics in America".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, New Jersey : Pearson Prentice Hall,".
- catalog relation "Medium and the message.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "324.7/3/0973 22".
- catalog subject "Advertising, Political United States Congresses.".
- catalog subject "Elections United States.".
- catalog subject "HE8700.76.U6 M43 2003".
- catalog subject "Television advertising United States Congresses.".
- catalog subject "Television in politics United States Congresses.".
- catalog tableOfContents "Campaign advertising strategies in the 2000 presidential nominations -- What did they see and when did they see it? -- Television advertising in the 2000 congressional elections -- The electoral impact of "issue advocacy" in 1998 and 2000 house races -- The impact of issue advocacy and party soft money electioneering -- The view from the air -- Pay to play.".
- catalog title "The medium and the message : television advertising and American elections / edited by Kenneth M. Goldstein, Patricia Strach.".
- catalog type "Conference proceedings. fast".
- catalog type "text".