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- catalog abstract ""In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.".
- catalog contributor b13087866.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description ""In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Timeline of the modern era -- Visionaries shape the industry -- Laying a foundation : ownership and administration -- From simple ambition to sports institution -- Sports stew : society, politics, and traditions influencing the games -- TV is king -- Sponsorship : developing a marketing platform -- The stadium game -- Leveraging the sports platform in the modern era -- Goin' global -- Sell, sell, sell -- The future : owning and shaping the sports industry.".
- catalog extent "394 p. [8] p. of plates :".
- catalog hasFormat "Sports, Inc.".
- catalog identifier "159102112X (alk. paper)".
- catalog isFormatOf "Sports, Inc.".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Amherst, N.Y. : Prometheus Books,".
- catalog relation "Sports, Inc.".
- catalog subject "338.4/7796 21".
- catalog subject "GV716 .S315 2004".
- catalog subject "Sports Economic aspects.".
- catalog subject "Sports Marketing.".
- catalog tableOfContents "Timeline of the modern era -- Visionaries shape the industry -- Laying a foundation : ownership and administration -- From simple ambition to sports institution -- Sports stew : society, politics, and traditions influencing the games -- TV is king -- Sponsorship : developing a marketing platform -- The stadium game -- Leveraging the sports platform in the modern era -- Goin' global -- Sell, sell, sell -- The future : owning and shaping the sports industry.".
- catalog title "Sports Inc. : 100 years of sports business : event evolution ... / Phil Schaaf.".
- catalog type "text".