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- catalog abstract ""Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by type of library and further divided into sub-categories. Libraries, Mission, and Marketing identifies the criteria that make for successful mission statements."--Jacket.".
- catalog alternative "Libraries, mission and marketing".
- catalog contributor b13093906.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description ""Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by type of library and further divided into sub-categories. Libraries, Mission, and Marketing identifies the criteria that make for successful mission statements."--Jacket.".
- catalog description "Includes bibliographical references (p. 77-78) and index.".
- catalog description "Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.".
- catalog extent "vi, 82 p. ;".
- catalog identifier "0838908675 (alk. paper)".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Chicago : American Library Association,".
- catalog subject "027 22".
- catalog subject "Libraries Aims and objectives.".
- catalog subject "Libraries Marketing.".
- catalog subject "Library planning.".
- catalog subject "Mission statements.".
- catalog subject "Z678 .W327 2004".
- catalog tableOfContents "Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.".
- catalog title "Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace.".
- catalog title "Libraries, mission and marketing".
- catalog type "text".