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- catalog abstract "This book is conceived and written to appeal to the common business reader, not the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.".
- catalog contributor b13113290.
- catalog contributor b13113291.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Part 1: Planning and designing the survey. Initiating a survey ; Planning a project ; Designing the sample -- Part 2: Developing survey instruments. Composing questions ; Creating item scales ; Building questionnaires -- Part 3: Collecting and processing data. Self-administered surveys ; Collecting interview data ; Processing the data -- Part 4: Interpreting and reporting results. Describing data distributions ; Measuring item interactions ; Reporting the information -- Appendix. A: Conducting focus groups ; B: Conducting experiments ; C: Presenting survey results -- Glossary.".
- catalog description "This book is conceived and written to appeal to the common business reader, not the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.".
- catalog extent "xxv, 463 p. :".
- catalog identifier "0072945486 (alk. paper)".
- catalog isPartOf "McGraw-Hill/Irwin series in marketing".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Boston : McGraw-Hill/Irwin,".
- catalog subject "300/.72/3 22".
- catalog subject "HN29 .A46 2004".
- catalog subject "Social surveys Handbooks, manuals, etc.".
- catalog tableOfContents "Part 1: Planning and designing the survey. Initiating a survey ; Planning a project ; Designing the sample -- Part 2: Developing survey instruments. Composing questions ; Creating item scales ; Building questionnaires -- Part 3: Collecting and processing data. Self-administered surveys ; Collecting interview data ; Processing the data -- Part 4: Interpreting and reporting results. Describing data distributions ; Measuring item interactions ; Reporting the information -- Appendix. A: Conducting focus groups ; B: Conducting experiments ; C: Presenting survey results -- Glossary.".
- catalog title "The survey research handbook / Pamela L. Alreck, Robert B. Settle.".
- catalog type "Handbooks, manuals, etc. fast".
- catalog type "text".