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- catalog contributor b13126496.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Includes bibliographical references (p. [251]-256) and index.".
- catalog description "The organization -- The brand expression -- Marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.".
- catalog extent "xii, 260 p. :".
- catalog identifier "0749440236".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "London : Sterling, VA : Kogan Page,".
- catalog subject "658.8/27 22".
- catalog subject "Brand name products Management.".
- catalog subject "Brand name products Planning.".
- catalog subject "Branding (Marketing)".
- catalog subject "Export marketing.".
- catalog subject "HD69.B7 V357 2003".
- catalog tableOfContents "The organization -- The brand expression -- Marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.".
- catalog title "Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.".
- catalog type "text".