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- catalog contributor b13136321.
- catalog contributor b13136322.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references (p. 209-216) and index.".
- catalog description "Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.".
- catalog extent "xviii, 222 p. ;".
- catalog identifier "0471432091 (cloth)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : John Wiley & Sons,".
- catalog spatial "United States".
- catalog subject "338.7/6647525 21".
- catalog subject "Baked products industry United States Case studies.".
- catalog subject "HD9057.U64 K755 2004".
- catalog subject "Krispy Kreme Doughnuts.".
- catalog tableOfContents "Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.".
- catalog title "Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.".
- catalog type "text".