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- catalog abstract ""Dove, Lipton, Knorr, Ben & Jerry's, and Slim Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble - declining volume, eroding margins, critical quality problems - and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's quest to thrive around the globe." "To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth."--Jacket.".
- catalog contributor b13136323.
- catalog contributor b13136324.
- catalog contributor b13136325.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""Dove, Lipton, Knorr, Ben & Jerry's, and Slim Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble - declining volume, eroding margins, critical quality problems - and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's quest to thrive around the globe." "To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth."--Jacket.".
- catalog description "Includes bibliographical references (p. 221-242) and index.".
- catalog description "Turnaround -- Wake-Up Call -- Rebuilding the Business -- Takeover -- Merger or Takeover? -- Going into Therapy -- Revolution and Chaos -- Transforming the Organization -- 180 Leaders in Charge -- Community or Cult? -- The McVan den Bergh Clan -- Transforming the Business -- Growing a Market: Foods -- Growing a Brand: Fats -- Cascading Change: Uniquisine, Calve, Royco, and Nassaukade -- Transfer -- To the Desert -- The Legacy of Growth -- Takeaways for Leading Change -- Change Models and Methods -- Change as Theater -- Holistic Integration -- Cast of Characters--Then and Now -- Learning History.".
- catalog extent "xiv, 257 p. :".
- catalog identifier "0787966770 (alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "San Francisco, CA : Jossey-Bass,".
- catalog spatial "Netherlands".
- catalog spatial "Netherlands.".
- catalog subject "338.7/61664/009492 21".
- catalog subject "Consolidation and merger of corporations Netherlands Case studies.".
- catalog subject "Corporate reorganizations Netherlands Case studies.".
- catalog subject "Food industry and trade Netherlands.".
- catalog subject "HD9015.N44 U535 2003".
- catalog subject "International business enterprises Case studies.".
- catalog subject "Unilever N.V.".
- catalog tableOfContents "Turnaround -- Wake-Up Call -- Rebuilding the Business -- Takeover -- Merger or Takeover? -- Going into Therapy -- Revolution and Chaos -- Transforming the Organization -- 180 Leaders in Charge -- Community or Cult? -- The McVan den Bergh Clan -- Transforming the Business -- Growing a Market: Foods -- Growing a Brand: Fats -- Cascading Change: Uniquisine, Calve, Royco, and Nassaukade -- Transfer -- To the Desert -- The Legacy of Growth -- Takeaways for Leading Change -- Change Models and Methods -- Change as Theater -- Holistic Integration -- Cast of Characters--Then and Now -- Learning History.".
- catalog title "To the desert and back : the story of one of the most dramatic business transformations on record / Philip Mirvis, Karen Ayas, George Roth.".
- catalog type "Case studies. fast".
- catalog type "Fallstudie. swd".
- catalog type "text".