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catalog contributor b13136333.
catalog contributor b13136334.
catalog contributor b13136335.
catalog created "c2004.".
catalog date "2004".
catalog date "c2004.".
catalog dateCopyrighted "c2004.".
catalog description "Ch. 1. Customer Management as the Origin of Collaborative Customer Relationship Management / Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert -- Ch. 2. What Have We Learned so Far? Making CRM Make Money -- Technology Alone Won't Create Value / Eric Almquist, David Bovet and Carla J. Heaton -- Ch. 3. Collaborative Customer Relationship Management (CCRM) / Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert -- Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble / Alexander H. Kracklauer and Niko Warmbrunn -- Ch. 4. Integration of Supply Chain Management and Customer Relationship Management / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert and Michael Barz -- Case Study: ISCRM -- A Study of the Business Benefits Achieved through Integrated Supply and Customer Relationship Management / Scott Hines -- Ch. 5. Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains / Jim Duffy, Peter Koudal and Stephen Pratt -- Ch. 6. Collaboration in CRM: Potential and Challenges of an Individualization Based Approach / Christian Schaller, Frank T. Piller and Ralf Reichwald -- Ch. 7. Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM / Frank T. Piller, Ralf Reichwald and Christian Schaller -- Ch. 8. Collaborative Customer Relationship Management from a Market Research Viewpoint / Matthias Gross and Jens Ohlig -- Ch. 9. Category Management: Why Now? / Peter Barrenstein and Stefan Tweraser -- Ch. 10. CPFR -- Views and Experiences at Procter & Gamble / Peter Hambuch -- Ch. 11. How to Scale Your CPFR-Pilot / Georg Engler -- Ch. 12. New Ways of Category Management / Alexander H. Kracklauer, D. Quinn Mills, Dirk-Seifert, Michael Leyk and Steffen Rubke.".
catalog description "Includes bibliographical references and index.".
catalog extent "xi, 273 p. :".
catalog identifier "3540002278".
catalog issued "2004".
catalog issued "c2004.".
catalog language "eng".
catalog publisher "Berlin ; New York : Springer-Verlag,".
catalog subject "658.8/12 22".
catalog subject "Business logistics.".
catalog subject "Customer relations Management.".
catalog subject "Delivery of goods Management.".
catalog subject "HF5415.5 .C615 2004".
catalog subject "Strategic alliances (Business)".
catalog tableOfContents "Ch. 1. Customer Management as the Origin of Collaborative Customer Relationship Management / Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert -- Ch. 2. What Have We Learned so Far? Making CRM Make Money -- Technology Alone Won't Create Value / Eric Almquist, David Bovet and Carla J. Heaton -- Ch. 3. Collaborative Customer Relationship Management (CCRM) / Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert -- Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble / Alexander H. Kracklauer and Niko Warmbrunn -- Ch. 4. Integration of Supply Chain Management and Customer Relationship Management / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert and Michael Barz -- Case Study: ISCRM -- A Study of the Business Benefits Achieved through Integrated Supply and Customer Relationship Management / Scott Hines -- Ch. 5. Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains / Jim Duffy, Peter Koudal and Stephen Pratt -- Ch. 6. Collaboration in CRM: Potential and Challenges of an Individualization Based Approach / Christian Schaller, Frank T. Piller and Ralf Reichwald -- Ch. 7. Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM / Frank T. Piller, Ralf Reichwald and Christian Schaller -- Ch. 8. Collaborative Customer Relationship Management from a Market Research Viewpoint / Matthias Gross and Jens Ohlig -- Ch. 9. Category Management: Why Now? / Peter Barrenstein and Stefan Tweraser -- Ch. 10. CPFR -- Views and Experiences at Procter & Gamble / Peter Hambuch -- Ch. 11. How to Scale Your CPFR-Pilot / Georg Engler -- Ch. 12. New Ways of Category Management / Alexander H. Kracklauer, D. Quinn Mills, Dirk-Seifert, Michael Leyk and Steffen Rubke.".
catalog title "Collaborative customer relationship management : taking CRM to the next level / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert, editors.".
catalog type "text".