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- catalog contributor b13136535.
- catalog contributor b13136536.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references.".
- catalog description "Preface: All yours -- 1. The Customer Centric Enterprise -- An integrative overview on this book / Mitchell M. Tseng and Frank T. Piller -- 2. Examination of Mass Customization Through Field Evidence / Bart MacCarthy, Philip G. Brabazon and Johanna Bramham -- 3. The Many Faces of Personalization -- An integrative economic overview of mass customization and personalization / Kai Riemer and Carsten Totz.".
- catalog extent "xii, 535 p. :".
- catalog identifier "3540024921 (pbk. : alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Berlin ; New York : Springer,".
- catalog subject "658.5/03 21".
- catalog subject "Customer relations.".
- catalog subject "Flexible manufacturing systems.".
- catalog subject "Marketing Management.".
- catalog subject "Product management.".
- catalog subject "Relationship marketing.".
- catalog subject "TS155.65 .C87 2003".
- catalog tableOfContents "Preface: All yours -- 1. The Customer Centric Enterprise -- An integrative overview on this book / Mitchell M. Tseng and Frank T. Piller -- 2. Examination of Mass Customization Through Field Evidence / Bart MacCarthy, Philip G. Brabazon and Johanna Bramham -- 3. The Many Faces of Personalization -- An integrative economic overview of mass customization and personalization / Kai Riemer and Carsten Totz.".
- catalog title "The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors.".
- catalog type "text".