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- catalog contributor b13136593.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not : brand inside : brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- : Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xviii, 236 p. :".
- catalog identifier "0749441151".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "London ; Sterling, VA : Kogan Page Limited,".
- catalog subject "658.8/27 22".
- catalog subject "Brand choice.".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 B49 2003".
- catalog subject "Product management.".
- catalog tableOfContents "A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not : brand inside : brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- : Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan.".
- catalog title "Beyond branding / edited by Nicholas Ind.".
- catalog type "text".