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- catalog abstract ""The eight essays in this book examine different aspects of the relationship between marketing capability and firm performance. Covered themes include, among others, the influence of competitive environment and business strategy on the capability-performance relationship, distribution channel versus industrial firm context, and innovation and marketing capability."--Foreword.".
- catalog alternative "Capabilities based marketing and competitive superiority".
- catalog contributor b13136692.
- catalog contributor b13136693.
- catalog contributor b13136694.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""The eight essays in this book examine different aspects of the relationship between marketing capability and firm performance. Covered themes include, among others, the influence of competitive environment and business strategy on the capability-performance relationship, distribution channel versus industrial firm context, and innovation and marketing capability."--Foreword.".
- catalog description "Includes bibliographical references.".
- catalog extent "221 p. :".
- catalog identifier "9517918143".
- catalog isPartOf "Helsingin Kauppakorkeakoulun julkaisuja, 0356-889X ; B-52".
- catalog isPartOf "Helsingin Kauppakorkeakoulun julkaisuja. B ; 52.".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "[Helsinki] : Helsinki School of Economics,".
- catalog spatial "Finland".
- catalog subject "Comparative advantage (International trade)".
- catalog subject "Competition.".
- catalog subject "Industries Finland Marketing.".
- catalog subject "Marketing Management.".
- catalog subject "Organizational capabilities.".
- catalog subject "Organizational effectiveness.".
- catalog title "Capabilities based marketing and competitive superiority".
- catalog title "Essays on capabilities based marketing and competitive superiority / Matti Tuominen (ed.) ; [with contributions by] Mai Anttila ... [et al.].".
- catalog type "text".