Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009308127/catalog> ?p ?o. }
Showing items 1 to 25 of
25
with 100 items per page.
- catalog contributor b13140289.
- catalog contributor b13140290.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "1. The New Bio Marketspace -- 2. Transforming Forces in the Biosector -- 3. Innovating with Bionetworks -- 4. Formulating Biomarketing -- 5. Building Biobrands -- 6. Sustaining Global Biobrands -- 7. Renewing Biobrands -- 8. Balancing Access and Price -- 9. Biopricing Strategies -- 10. Linking Online and Offline Strategies.".
- catalog description "Includes bibliographical references (p. 293-310) and index.".
- catalog extent "xv, 336 p. :".
- catalog hasFormat "Building global biobrands.".
- catalog identifier "074322244X".
- catalog isFormatOf "Building global biobrands.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog relation "Building global biobrands.".
- catalog subject "660.6/068/8 21".
- catalog subject "Biotechnology Marketing.".
- catalog subject "Biotechnology industries.".
- catalog subject "HD9999.B442 S56 2003".
- catalog subject "Pharmaceutical biotechnology industry.".
- catalog tableOfContents "1. The New Bio Marketspace -- 2. Transforming Forces in the Biosector -- 3. Innovating with Bionetworks -- 4. Formulating Biomarketing -- 5. Building Biobrands -- 6. Sustaining Global Biobrands -- 7. Renewing Biobrands -- 8. Balancing Access and Price -- 9. Biopricing Strategies -- 10. Linking Online and Offline Strategies.".
- catalog title "Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler ; foreword by Kevin Sharer.".
- catalog type "text".