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- catalog abstract ""The new edition of Persuasive Business Proposals is the key to presenting your firm's strategic value to any potential client. Tom Sant's frank and practical approach has already helped thousands of firms make sure the quality of their proposals reflects well on the work they provide. In this second edition you'll find new strategies for enhancing results by making proposal writing a core business function - not simply an offshoot of someone's "real" job. You'll also learn how to align your solutions directly with the customer's business needs and objectives." "Persuasive Business Proposals also gives you valuable tools for maximizing the clarity of your writing, editing your proposal for optimal impact, and avoiding the six traps that can undermine even the strongest proposals - for example relying on cliches and hype instead of highlighting your core strengths and track record."--Jacket.".
- catalog contributor b13140292.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""The new edition of Persuasive Business Proposals is the key to presenting your firm's strategic value to any potential client. Tom Sant's frank and practical approach has already helped thousands of firms make sure the quality of their proposals reflects well on the work they provide. In this second edition you'll find new strategies for enhancing results by making proposal writing a core business function - not simply an offshoot of someone's "real" job. You'll also learn how to align your solutions directly with the customer's business needs and objectives." "Persuasive Business Proposals also gives you valuable tools for maximizing the clarity of your writing, editing your proposal for optimal impact, and avoiding the six traps that can undermine even the strongest proposals - for example relying on cliches and hype instead of highlighting your core strengths and track record."--Jacket.".
- catalog description "The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.".
- catalog extent "viii, 248 p. :".
- catalog identifier "0814471536".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "New York : American Management Association,".
- catalog subject "658.15/224 22".
- catalog subject "HF5718.5 .S26 2004".
- catalog subject "Persuasion (Rhetoric)".
- catalog subject "Proposal writing in business.".
- catalog tableOfContents "The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.".
- catalog title "Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.".
- catalog type "text".