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- catalog contributor b13140525.
- catalog contributor b13140526.
- catalog contributor b13140527.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The marketing/media ecology -- Selling : perspectives and approaches -- Sales ethics -- The AESKOPP system of selling -- Attitude -- Emotional intelligence -- Skills : effective communication, effective listening, and understanding people -- Skills : influence and creating value -- Skills : prospecting and identifying problems -- Skills : generating proposals -- Skills : presenting -- Skills : negotiating and closing -- Skills : servicing -- Business and finance -- Marketing -- Media research -- Advertising -- Newspapers -- Broadcast television -- Radio -- Cable television -- Yellow pages -- Magazines -- Interactive -- Outdoor -- Media comparisons : advantages and disadvantages -- Opportunities : direct and agency selling -- Preparation and persistence : organization and time management -- The future of media selling.".
- catalog extent "xiv, 598 p. :".
- catalog identifier "0813804175 (alk. paper)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "Ames, Iowa : Iowa State Press,".
- catalog subject "659.13/068/8 22".
- catalog subject "Advertising, Magazine.".
- catalog subject "Advertising, Newspaper.".
- catalog subject "Advertising, Outdoor.".
- catalog subject "HF5439.B67 W37 2004".
- catalog subject "Selling Broadcast advertising.".
- catalog tableOfContents "The marketing/media ecology -- Selling : perspectives and approaches -- Sales ethics -- The AESKOPP system of selling -- Attitude -- Emotional intelligence -- Skills : effective communication, effective listening, and understanding people -- Skills : influence and creating value -- Skills : prospecting and identifying problems -- Skills : generating proposals -- Skills : presenting -- Skills : negotiating and closing -- Skills : servicing -- Business and finance -- Marketing -- Media research -- Advertising -- Newspapers -- Broadcast television -- Radio -- Cable television -- Yellow pages -- Magazines -- Interactive -- Outdoor -- Media comparisons : advantages and disadvantages -- Opportunities : direct and agency selling -- Preparation and persistence : organization and time management -- The future of media selling.".
- catalog title "Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman.".
- catalog type "text".