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- catalog contributor b13140534.
- catalog contributor b13140535.
- catalog created "2004.".
- catalog date "2004".
- catalog date "2004.".
- catalog dateCopyrighted "2004.".
- catalog description "Includes bibliographical references (p. 263-284) and index.".
- catalog description "Introduction -- The Pressures on Business Today -- Explanations of Marketing: Evolving, Changing or Competing? -- The New Business Reality -- Finding and Creating Advantage: Only the Powerful Survive -- IT and Organisational Transformation -- The Five Changes -- Pluralism in Marketing Practices -- Strategic Change -- Implementation: Making Change Work.".
- catalog extent "xii, 292 p. :".
- catalog identifier "1403905207 (cloth)".
- catalog issued "2004".
- catalog issued "2004.".
- catalog language "eng".
- catalog publisher "Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan,".
- catalog subject "658.8 22".
- catalog subject "HF5415 .B679 2004".
- catalog subject "Marketing Management.".
- catalog subject "Marketing.".
- catalog tableOfContents "Introduction -- The Pressures on Business Today -- Explanations of Marketing: Evolving, Changing or Competing? -- The New Business Reality -- Finding and Creating Advantage: Only the Powerful Survive -- IT and Organisational Transformation -- The Five Changes -- Pluralism in Marketing Practices -- Strategic Change -- Implementation: Making Change Work.".
- catalog title "The new global marketing reality / Richard Brookes and Roger Palmer.".
- catalog type "text".